Entrepreneurial Opportunities in Software

Betting Your Company On An Internet Platform?
Picking One That Can Deliver Success

Saturday, June 14, 2008

at the California Institute of Technology
Pasadena, California

Are you on the right platform to catch the express to success? The initial choice of internet platform is perhaps the hottest of hot topics - the wrong commitment can mean costly mid-course correction or worse, a very short future for your company.

Please join the Caltech/MIT Enterprise Forum and the Technology Council of Southern California for their annual software program this year focusing on Internet Platforms. Since full interoperability or standards are not yet here, companies must choose and navigate the tricky platform maze planted by Google, Facebook, Flickr, and Salesforce among others, on which to grow their applications. How does the nature of the application determine their platform? Which is best to reach their target market? Which one is likely to endure, be supported and attract the right developer community? This becomes an especially critical issue when balancing limited resources and time to market.

Our keynote speaker, serial Internet entrepreneurs, and panelists will share their “been there, done that, shoulda done, will do, never do again” experiences as guideposts for young ventures to better identify the right application and target market platforms.

Keynote Speaker

Peter Coffee
Director of Platform Research
Salesforce.com
formerly Technology Editor, eWeek

Presenters and Panelists

Craig Ogg
Co-Founder
Freshly Grated Software
former VP of R&D, Stamps.com

Joe Andrieu
CEO
Switchbook Software Inc.

Producers/Moderators

Stan Tomsic
Vice Chairman, Executive Committee
Caltech/MIT Enterprise Forum
Administrator
Business Technology Center
of Los Angeles County

Michael M. Krieger
Attorney at Law
Willenken Wilson Loh & Lieb

Date
Saturday morning, June 14, 2008

Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:30 a.m. at Baxter Lecture Hall
Networking:
11:30 a.m. - 12:00 noon at Baxter Hall, Caltech

Cost
$40 on-line registration fee.  $50 at-the-door.  $10 for students with full-time student ID (must show at door); free to Caltech students. Registrations are taken on-line up to 5:00 p.m., June 12th. There are no refunds for no-shows.

SPONSORS FOR THIS PROGRAM

FOUNDING SPONSORS

	Caltech Industrial Relations Center
	Caltech Alumni Association
	MIT Alumni Association

Empowering Entrepreneurs to Build New Businesses
through Capital, Education, Strategic Partners and People

The Caltech/MIT Enterprise Forum is administered in
conjunction with Entretech