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The Caltech/MIT Enterprise Forum Presents:

From Techie to Tycoon

You don't need an MBA to develop leading edge technology for the marketplace

PROGRAM SPONSOR

The phase "technology driven" often has been used in a derogatory fashion to describe a new technology company. Would-be entrepreneurs are told that unless they have actual customers and a sophisticated marketing and sales plan, they should not expect to secure any financing and should probably not start a new company. The fact is, however, that many new companies have been started very successfully and are being started just because their founders have a vision at the leading edge of a particular technology. They may be years off from a commercial product in the traditional sense. They may not yet have professional finance and marketing officers. What they have is substance and drive and an early understanding that their venture must always work as a business.

The 2004-2005 year of the Caltech/MIT Enterprise Forum will kick off on October 16, 2004 with a program specifically directed to the needs of the person who has developed expertise and a vision for leading edge technology and wants to become an entrepreneur: How to assess the prospects? How to define a business before the product has an objectively identifiable demand? What kinds of financing are available? What opportunities for revenue in the short term? When are additional team members needed? How should they be recruited? What are the most important elements right now?

We have assembled a special panel, each of which has been involved with companies that were little more than a gleam in the eye when they started out. They have served as founding entrepreneurs with no direct business experience, as angel investors willing to combine seed investments with hands-on mentoring to help turn the technologist into an entrepreneur, or as analysts assessing technologies from a practical business standpoint.

PANELISTS

Jeff Lawrence, Founder and Former CEO, Trillium Digital Systems
Benjamin Chow, Ph.D., Rustic Canyon Partners
DuWayne Peterson, Chairman, Pasadena Angels
Tom Taulli, Author and Manager, Oceanus Value Fund
Daniel Marcu, Chief Operating Officer, Language Weaver, Inc.

MODERATOR & PRODUCER

Ira Moskatel, Arnold & Porter LLP

SPONSORSHIP FOR THIS MEETING FROM

Squire Sanders

Among the strongest global law firms, Squire, Sanders & Dempsey L.L.P. combines sound legal counsel with effective, efficient and visionary leadership in resolving client legal challenges. With more than 750 lawyers in 26 offices worldwide, Squire Sanders is a full service law firm offering the highest quality legal services. Squire Sanders lawyers are fluent in more than 50 languages and have been admitted to practice in more than 150 courts and jurisdictions worldwide. Squire Sanders represents a diverse mix of clients - from Fortune 100 clients to privately held enterprises, and from emerging companies to mature conglomerates. The firm also represents individuals as well as national, regional and local governments.

LOCATION AND TIME
California Institute of Technology
Pasadena, California

Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall

Program:
9:00 a.m. to 11:00 a.m. at Baxter Lecture Hall

Networking:
11:00 a.m. to 12:00 noon at Baxter Lecture Hall

Cost
$40.00 per person ($10 for full-time students with student ID's; free to Caltech students and faculty)

FOR INFORMATION
Caltech/MIT Enterprise Forum
Industrial Relations Center 1-90
383 S. Hill Avenue
Pasadena, California 91106
626 395-3916 Fax: 626 795-7174
entfor@caltech.edu
http://www.entforum.caltech.edu



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