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E-Commerce 2.0: Social, Subscriptions and Mobile
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Saturday, December 4, 2010
at the California Institute of Technology, Pasadena, California
Registration and Continental Breakfast:
8:00 a.m. Baxter Lecture Hall
Program:
9:00 a.m. to 11:00 a.m. at Baxter Lecture Hall
Networking:
11:00 a.m. to 12:00 p.m. at Baxter Lecture Hall
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Cost:
Online registration has closed, but registration is still available at the door for $50 or $10 for students.
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Event Preview
Every year, roughly 100 million Americans purchase goods from the online retail marketplace, one of the fastest-growing industries in the United States. Since the start of the decade, revenue from both e-commerce and online auctions has grown at an exceptional rate, outperforming most, if not all, retail industries in the country. Americans spent $93 billion dollars buying products online in 2010, and that number is expected to grow significantly over the next few years. The area is also ripe for innovation, as most of the stalwart players and brands have been established for the past 10 years.
Subscriptions, social buying and mobile technologies have led to innovative business models, and have been extremely successful with consumers. One of the most popular social e-commerce sites, Groupon, is on track to do between $400 million - $600 million in revenue this year, and has only been around since the fall of 2008!
This event will explore the current trends in the e-commerce world, and discuss potential opportunities for aspiring entrepreneurs.
Keynote Speaker
Hamet Watt
(Click to see bio)
Entrepreneur in Residence
True Ventures
www.trueventures.com
Hamet Watt is currently an entrepreneur-in-residence with True Ventures and CEO of WV Labs (funded by True). Hamet sits on the board of the Los Angeles Venture Association and is active with several other entrepreneurial organizations. Hamet is the founder of NextMedium—the first full-service platform for buying, selling and measuring product placement across entertainment content. Prior to founding NextMedium, Hamet helped Nielsen Media Research develop their product placement measurement service. He was also a general partner with Sloan Financial Group’s $120 million New Africa Opportunity Fund.
Panelists
Matt Edelman
(Click to see bio)
Chief Executive Officer
ThisNext, Inc.
www.thisnext/company.com
Matt Edelman is an established digital media executive who has demonstrated a unique blend of operational, creative and business skills throughout a career marked by entrepreneurialism. He has participated in the development and launch of products and strategies across digital and traditional media that have generated more than $1 billion in consumer transactions through his work with companies and brands such as Marvel, Activision, TV Guide, MTV, Nike, Maxim, Seventeen Magazine, Barnes and Noble, About.com, World Poker Tour, Billboard Magazine, Universal Television, Sony Pictures, SyFy Network and more.
In April, 2010, Matt joined ThisNext, Inc. as CEO. ThisNext is the leading publisher of social shopping resources for women, operating the websites ThisNext, StyleHive and StyleDiary. ThisNext has grown 250% since Matt’s arrival, now reaching more than 6 million visitors per month, making it the largest independently owned social shopping company.
Before ThisNext, Matt co-founded PeopleJam, Inc. in 2007, a social media company focused on maximizing the value of the time and money people spend on Self-Improvement products and services. In June 2009, PeopleJam was sold to Chicken Soup for the Soul Publishing, the publisher of the world famous Chicken Soup for the Soul books.
Prior to PeopleJam, in 2003, Matt created and then oversaw the global publishing operation for Mforma Group, Inc. (now Hands-On Mobile), a premier publisher and distributor of branded games, entertainment and applications for mobile devices. Matt’s team grew to more than 100 people in four countries and put out more than 45 products per year that generated $80mm in annual revenue for the company.
Earlier experiences included Matt’s role as the Senior Vice President of Marvel Studios, the entertainment division of Marvel Enterprises, where he was involved in the development and production of more than 22 motion picture and television projects, including the X-Men, Blade, Daredevil, Hulk and Spider-Man feature films, as well as more than a dozen animated TV series and TV movies. It was at Marvel where Matt first entered the digital space as a founding member of the team that launched Marvel.com.
Matt graduated with a degree in Politics from Princeton University and spent two years in New York City as an investment-banking analyst with Bankers Trust Corp before moving to Los Angeles to work for Marvel.
MJ Eng
(Click to see bio)
President/Co-Founder
ShoeDazzle
www.shoedazzle.com
Before co-founding ShoeDazzle, MJ served as Director of External Application Development for LegalZoom.com, executing the company's rebranding initiative including the redesign of their website and user experience. MJ began his career as a software developer at Sapient Corporation where he helped build the first real-time comparative insurance rating engine on the internet and then moved on to manage projects in the automotive, financial services, and education industries. MJ also served as a Principal Consultant at Neudesic.com, helping to launch their PMO practice. MJ is an award winning Instructor of Project Management and holds a BS in Computer Science from UCLA.
Terry Boyle
(Click to see bio)
Chief Operating Officer
HauteLook
www.hautelook.com
Terry is the Chief Operating Officer of HauteLook, a leader in the online, flash sale market. Terry is a start-up veteran with a track record of leadership in consumer technology. Prior to joining HauteLook, Terry was a founding executive of Helio, an innovative 3G wireless company acquired by Virgin Mobile. Before Helio, Terry launched the European subsidiary of PeoplePC and was a key member of the team that sold PeoplePC to EarthLink. As a member of the post-acquisition executive team of PeoplePC, Terry helped grow the business to over 1,500,000 subscribers and $180 Million in revenue in less than three years. While an executive at EarthLink, Terry worked closely with the CEO and Management Team on key strategic planning activities including corporate acquisitions and joint ventures. Terry began his career at Ernst & Young Consulting where he was a member of The Center for Business Innovation and helped launch the Customer Relationship Management service line. Terry graduated magna cum laude from Harvard.
Dustin Rosen
(Click to see bio)
Chief Executive Officer
Gyroscope Technologies
www.pose.com
Dustin Rosen is a founder and the CEO of Gyroscope Technologies. He is an innovative thinker who just might love the internet a bit too much. Prior to founding Gyroscope Technologies, Rosen worked at The Mail Room Fund, a Los Angeles-based, venture capital firm comprised of the top Hollywood entertainment company, William Morris Agency (WMA), leading Silicon Valley venture capital firms Accel Partners and Venrock, and global communications leader AT&T. At The Mail Room Fund, Rosen focused on discovering and funding high-impact and innovative companies in the internet consumer arena. Prior to that, Rosen worked at the William Morris Agency in both the Independent Film Group and the Intellectual Property Group after (somewhat prophetically) getting his start in the company's fabled mail room. Rosen received a B.S. in Economics from The Wharton School at The University of Pennsylvania.
Moderator
Ashish Soni
(Click to see bio)
Director/Faculty, IT Program
USC Viterbi School of Engineering
www.viterbi.usc.edu
Ashish Soni is a faculty member and Director of the Information Technology Program (ITP) at the Viterbi School of Engineering at the University of Southern California. Under his leadership the department has experienced a significant turnaround in the quality of instruction and become a campus wide leader in integrating emerging instructional technologies both in and out of the classroom.
Ashish is actively involved with the technology industry and consults with startups and Fortune 500 companies in the areas of digital strategy and innovation, social media, online communities, online advertising and emerging Web 2.0 technologies. He is an expert in the strategic and innovative use of technology across different disciplines, and is interested in the intersection of technology and medicine, journalism and social work. He was a strategic advisor to Office of Intelligence at the U.S. Department of Energy, and helped them conceptualize a Global Online Knowledge Ecosystem. He is currently designing a social media and interaction platform for an organization focused on business social responsibility. He is also currently leading a team to build mobile applications that interface with medical devices in collaboration with the Keck School of Medicine at USC. He sits on the advisory board of several organizations including the MySpace Incubator, Slingshot Labs. He keeps his pulse at the edge of the digital world, and is deeply knowledgeable about trends, emerging solutions, platforms and opportunities.
Ashish also teaches classes at USC in the areas of Web 2.0 and Social Media, Building Web Startups, Online Marketing and Strategic Technology Management.
Mr. Soni holds an MS in Computer Science from the University of Southern California.
Producers
Ashish Soni
(Click to see bio)
Director/Faculty, IT Program
USC Viterbi School of Engineering
www.viterbi.usc.edu
Ashish Soni is a faculty member and Director of the Information Technology Program (ITP) at the Viterbi School of Engineering at the University of Southern California. Under his leadership the department has experienced a significant turnaround in the quality of instruction and become a campus wide leader in integrating emerging instructional technologies both in and out of the classroom.
Ashish is actively involved with the technology industry and consults with startups and Fortune 500 companies in the areas of digital strategy and innovation, social media, online communities, online advertising and emerging Web 2.0 technologies. He is an expert in the strategic and innovative use of technology across different disciplines, and is interested in the intersection of technology and medicine, journalism and social work. He was a strategic advisor to Office of Intelligence at the U.S. Department of Energy, and helped them conceptualize a Global Online Knowledge Ecosystem. He is currently designing a social media and interaction platform for an organization focused on business social responsibility. He is also currently leading a team to build mobile applications that interface with medical devices in collaboration with the Keck School of Medicine at USC. He sits on the advisory board of several organizations including the MySpace Incubator, Slingshot Labs. He keeps his pulse at the edge of the digital world, and is deeply knowledgeable about trends, emerging solutions, platforms and opportunities.
Ashish also teaches classes at USC in the areas of Web 2.0 and Social Media, Building Web Startups, Online Marketing and Strategic Technology Management.
Mr. Soni holds an MS in Computer Science from the University of Southern California.
Ira D. Moskatel
(Click to see bio)
Arnold & Porter, LLP
www.arnoldporter.com
Ira D. Moskatel, practices law at Arnold & Porter LLP in Los Angeles, where he focuses on the representation of businesses that depend on intellectual property or technology, with emphasis in licensing, mergers and acquisitions, joint ventures and strategic alliances. Ira was a founder of Teradata Corporation, a manufacturer of massive parallel database computers (acquired by AT&T several years after a major public offering), and served as a member of the Board of Directors of Peter Norton Computing, Inc. before its acquisition by Symantec. He is a past chair of the Caltech/MIT Enterprise forum and has served as Chair of the Law and Technology Section of the Los Angeles County Bar Association. He has lectured and written extensively for major publications on legal aspects of technology, electronic commerce and data security.
Phil Bangayan
(Click to see bio)
Manager
The Walt Disney Company
www.Disney.com
Phil Bangayan is currently Manager, Global Marketing Strategy in The Walt Disney Company. In his Disney career, he has held several marketing and finance roles in both the Anaheim and Glendale offices. Prior to Disney, he held engineering roles at Rockwell Scientific (purchased by Teledyne Scientific & Imaging) and Jet Propulsion Laboratory.
In addition to serving on the Executive Committee at the Caltech/MIT Enterprise Forum, Phil is also on a Board Member for the MIT Club of Southern California and chairs scholarship committees for the UCLA Alumni Association. Phil holds an MBA degree from MIT and MS and BS degrees in Electrical Engineering from UCLA.
Russ Frandsen
(Click to see bio)
Attorney at Law
The Business Legal Group
www.businesslegalgroup.com
Mr. Frandsen has over 32 years experience with the major corporate law firms in Los Angeles, including Reed Smith LLP and Squire Sanders & Dempsey LLP. In June 2007, Mr. Frandsen established his own law office in Pasadena. During the course of his practice, Mr. Frandsen has developed expertise in five practice areas: Corporations, Corporate Finance and Securities and Corporate Transactions; Real Estate; Technology, Biotechnology and Medical Devices; Venture Capital; Taxation and Retail and Consumer businesses.
In particular, Mr. Frandsen has an established record of accomplishment and well-regarded reputation in high technology companies, entrepreneurial businesses and venture capital investing. In this connection, he has handled numerous technology start-up firms, mergers and acquisitions, federal and state securities law issues, including public and private securities offerings, intellectual property licensing and technology transfers, technology joint ventures, securing and protecting trade secrets and intellectual property and related general business problems. Mr. Frandsen has served as outside general counsel to a number of clients in the high technology field.
Mr. Frandsen has advised a range of clients which includes individuals and companies involved in such diverse technological activities as biotechnology and pharmaceutical development, medical devices, solar energy and green technology, Internet commerce sites, Internet access companies, uranium enrichment through laser diffusion technology, industrial acoustic imaging, document imaging, storage, and retrieval through systems integration and proprietary software development, electronically controlled and metered fuel injection systems for internal combustion engines, pressure and temperature sensors, optical data storage, proprietary computer board manufactures, carbon, fiber and other composite material, molding technology, solar energy development, fluid control valves for the semiconductor industry, high performance general aviation aircraft engines, piezo electric telephone switching technology, data base search engine software, Internet software, medical software, web site software, optical filters, multiplexing and demultiplexing telecommunications devices, genetic diagnostic tools, domestic and foreign technology, licensing agreements among others.
PROFESSIONAL CERTIFICATION: AV rating from Martindale-Hubbell, the highest rating awarded by Martindale-Hubbell for integrity and professional expertise.
PROFESSIONAL ASSOCIATIONS: American Bar Association - Section of Business Law, Section of Taxation, Section of Law, Science and Technology, Section of International Law, Section of Real Property Law. State Bar of California - Section of Business Law, Section of Taxation, Section of International Law, Section of Intellectual Property, and Section of Real Property Law.
Caltech MIT Enterprise Forum (Executive Committee, Chair 1998-2000; 2003-2007)
Date
Saturday morning, December 4, 2010
Location
Registration and Continental Breakfast:
8:00 a.m. at Baxter Hall, Caltech
Program:
9:00 a.m. to 11:00 a.m. at Baxter Lecture Hall
Networking:
11:00 a.m. to 12:00 noon at Baxter Hall, Caltech
Cost
Online registration has closed, but registration is still available at the door for $50 or $10 for students.

Founding Sponsors
Operating Sponsor
Video Production Courtesy of:
The Caltech/MIT Enterprise Forum is administered in conjunction with the
Caltech Office of Technology Transfer
For Information
If you wish to be added to the Enterprise Forum mailing list, please click here "Add to Mailing List".
Contact Us
Caltech/MIT Enterprise Forum
1200 E. California Blvd., MC 210-85
Pasadena, CA 91125
ph: 626-395-5759
fax: 626-356-2486
email: info@entforum.caltech.edu
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