The Caltech/MIT Enterprise Forum Presents:

a program hosted by Pasadena Entretec

DesignTech CONNECT

The first business exchange for industrial design and advanced technology held in Los Angeles

Friday, May 13, 2005

at ArtCenter College of Design, South Campus
950 S. Raymond
Pasadena, California
Cost: SPECIAL CALTECH RATE IS NO LONGER AVAILABLE. YOU CAN REGISTER AT THE DOOR THE MORNING OF THE EVENT. REGISTRATION FEE - $175.00.

DesignTech CONNECT is the first business exchange for industrial design and advanced technology in Southern California gathering over 200 key industry leaders. Featuring product demonstrations, hands-on displays, leading-edge technology and design, this celebration will spark unique business connections and provide excellent opportunities for seeding strategic business alliances and unprecedented business development in the Los Angeles Foothills.

CONFERENCE PROGRAM

9:00 am to 10:00 am Morning Panel: Design Innovation Strategies to Enhance Your Advanced Technology Business Art Center Funded Educational Projects as case study.

William "Bill" T. Gross, Chairman and CEO, Idealab!
Rob Blum, Product Research Manager, Audi
C. Martin Smith, Chair, Product Design, Art Center College of Design
Geoff Wardle, Associate Chair, Transportation Design, Art Center College of Design
Moderated by Nate Young, Executive Vice President/Chief Academic Officer, Art Center College of Design

11:00 am to 12:00 pm Keynote Address: Helping Companies Negotiate and Manage Critical Relationships, presented by Larraine Segil, Vantage Partners. Larraine will present a set of approaches and techniques linked to Vantage Partners rich history from the Harvard Project on Negotiation, to ensure that your alliances will have the best chance for success!

1:00pm-1:30 pm Afternoon Program: Rob Manning, Entry, Descent and Landing Development Manager, Mars Exploration Rover, JPL Hear the latest insider update about the biggest current Pasadena aerospace & defense story in the news and how industrial design was absolutely necessary in the success of the Mars exploration activities being carried out by the Spirit and Opportunity rovers.

EXHIBITION

9:00 amTO 5:00 pm Advanced technology and industrial design product demonstrations showcased in the exhibition with key presentations from all industry sectors throughout the day

PROGRAM SPONSORS

Founding Partners

John D. Baldeschwieler Louise Wannier	Founding Media Partner

Website Partner

FOR INFORMATION
Caltech/MIT Enterprise Forum
Industrial Relations Center 1-90
383 S. Hill Avenue
Pasadena, California 91106
626 395-3916 Fax: 626 795-7174
entfor@caltech.edu
http://www.entforum.caltech.edu

ENROLLMENT
You can enroll at the door for the fee of $175.00.

DIRECTIONS TO THE ART CENTER COLLEGE OF DESIGN, SOUTH CAMPUS

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